Beijing All Star Partner Communications Co., Ltd


All Star Partner (ASP) is located in Beijing, China. We focus on sports e-commerce, sports licensing, sports digital operation and sports marketing for international sports organizations and athletes in China. 


Our mission is to help  sports properties to get involved in the booming Chinese market, and achieve both branding and commercial success in China.



体育 授权与电商





We are the leading sports licensing developer in China, focusing on sports merchandising for top global sports clubs, brands and organizations, to develop licensed products and/or official licensing stores in China.


ASP E-COMMERCE had record-breaking sales and growth performances for our clients. With continuous effort, the Argentina National Team licensed product series and the FC Barcelona licensed product series have won great popularity among Chinese fans.


TEAM: ASP E-COMMERCE Team have more than 60 professional members, including designers, product managers, operation managers, technical support, logistics support and customer services. 


SUPPLY CHAIN: We have more than 350 existing product SKUs, more than 750 top-level suppliers all around China, making fully use of China's supply chain advantage as the “World factory”.

USER COVERAGE: Our social media accounts and media partners have a total of more than 60,000,000 fans coverage in China. This helps us reach out to targeted audiences and consumers.




体育 数字媒体



We help our clients with branding strategy and digital operation in China.

ASP DIGITAL, together with iX.co, are partners with the World Curling Federation. With our help, WCF has won the WINTER SPORTS TOP AWARD in 2019 and 2020. 


ASP DIGITAL now provides services for more than 20 global clients with their digital operation in China.



体育 活动与营销




We help our clients to find Chinese sponsors and partners and/or events opportunities


ASP SPORTS MARKETING has worked with more than 40 local brands to be connected to sports stars and clubs.