China Sports Weekly Highlight | Bundesliga Club Eintracht Frankfurt Incorporates Subsidiary in China
Here are the top 7 sports business news in China that you CANNOT miss over the last week.
Bundesliga Club Eintracht Frankfurt Incorporates Subsidiary in China
On 24th April, the opening ceremony of Eintracht Frankfurt China Office was held in Beijing. Eintracht Frankfurt sporting director Fredi Bobic, vice president of China University Sports Association Xue Yanqing, Eintracht Frankfurt legend Yang Cheng and Cha Bum-Kun attended the ceremony.
The Eintracht Frankfurt China Office is a wholly-owned subsidiary in China. The subsidiary named Eintracht Frankfurt Football (Beijing) Co., Ltd. ,it aims to serve the Chinese football market with German know how.
On May 24th, Frankfurt will have a friendly match with Bundesliga rival Wolfsburg in Foshan, Guangdong Province of China.
Gatorade Signs Endorsement Deal with Chinese Basketball Talent Abdurexiti
On April 25th, the American sports drinks company Gatorade announced Chinese professional basketball player Abdusalam Abdurexiti as their official ambassador.
Abdurexiti is now one of the most popular Chinese basketball players with his rising value in the sports market. In 2018, he was invited by Warriors to compete in the NBA Summer League. In September 2018, he contributed the Championship for Chinese national basketball team in 2018 Asian Games. On April 19th this year, he became the official ambassador of Converse Basketball.
Chinese Car Service Brand Autohome Announced Official Sponsors of ITTF
On April 21th, the International Table Tennis Federation (ITTF) announced its cooperation deal with Autohome, a Chinese internet car service company. The Autohome has become the official sponsor of the Liebherr 2019 World Table Tennis Championships. as the exclusive cooperative partner of ITTF in internet car service market.
Autohome is one of the leading brand in Chinese market with a total of 300 million registered users. It has previously signed Fan Zhendong, the world no.1 table tennis player, as their very first brand ambassador.
Wimbledon Partners With Chinese Smartphone Brand OPPO
On April 25th, All England Lawn Tennis Club (AELTC) announced the Chinese smartphone brand OPPO became the official partner of Wimbledon Championships. The five-year cooperation deal marks OPPO the first Asian sponsor of the English tennis tournament.
“Strategically, it offers us something we have been looking for for some time, which is to help us scale up in Asia, and China in particular,” said Mick Desmond, the AELTC’s commercial & media director, “OPPO ticked the boxes really on several fronts.”
Besides Wimbledon, OPPO also has partnership with International Cricket Council and Spanish football giant FC Barcelona.
NBA China Partners with Chinese Fast Food Brand Dicos
On April 22th, NBA China and Dicos, a Chinese fast-food restaurant chain, announced their long-term strategic partnership. As the official partner of NBA in Chinese market, Dicos will launch a series of meals groups with NBA elements, and the NBA theme Dicos store is expected in this summer. Besides, offline events such as Family Day are also involved in the cooperation plan.
Found in 1994, Dicos ranks third among China's top three fast-food enterprises, as it has almost as many restaurants as McDonald's. It now has more than 2,500 stores nationwide.
Ligue 1 to Rearrange Kick Off Time for Chinese Audience
Ligue 1, French soccer's top flight, is now planning to change kick off time from 2020/2021 season for Chinese audience.
According to Didier Quillot, French professional football league (LFP) chief executive, kick off times will be moved back to 1pm Central European Time (CET) to boost the league’s Chinese presence and try to compete with the English Premier League and Spain’s La Liga in terms of exposure.
In recent years, Ligue 1 has taken efforts to further engage the Chinese market. Last year’s French Super Cup was played in the southern Chinese city Shenzhen. French clubs such as Marseille and AS Monaco have also launched on Douyin, the Chinese short video platform.
iQiyi Sports Annouced Bellator MMA Broadcasting Deal in China
On April 23th, the Chinese online video platform iQiyi Sports announced its strategic partnership with Bellator MMA, the American mixed martial arts promotion. The cooperation deal highlights iQiyi’s exclusive broadcast rights on Bellator MMA of season 2019-2021 in Mainland China. Starting in April, iQiyi Sports will broadcast the MMA competition exclusively to the whole media.
In 2019, Bellator MMA has a total of 38 events throughout the year. iQiyi Sports will broadcast the remaining 32 games bringing over 200 hours of live broadcasts for the fighting fans.
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