China Sports Weekly Highlight | Argentine Football Association with a Record-Breaking Sales on China E-commerce
Here are the top 7 sports business news in China that you CANNOT miss over the last week.
Argentine Football Association with a record-breaking sales on China E-commerce
The China official online store of Argentine Football Association (AFA) was launched online at 12:00 on April 15, Beijing time. By 12:00 April 18, AFA Chinese official store, which had been launched for only 3 days, had sold 771 items, which are more than the monthly sales of Real Madrid China store (417 items) and Manchester City China store (251 items) together. The two stores have been operating E-commerce business in China for a time and were leading the market.
Within 3 days, AFA China official store has broken the sales record. Whilst Real Madrid and Manchester City are working with international partners, AFA chose to work with a local partner Beijing All Star Partner Communications Co., Ltd (ASP).
AS Roma and Bayern Munich Elevate Fans Engagement with Tik Tok Entry
Two European football giants FC Bayern Munich and A.S. Roma launched their accounts last week on TikTok, a Chinese short video sharing platform (Douyin overseas version).
Users can post short clips with a maximum length of 15 seconds with their mobile phones and creatively design them with music, sounds and filters. With more than 500 million downloads in more than 150 countries and regions, TikTok is considered as a creative way to connect with fans of young generation.
This is the 32nd official social account of A.S. Roma on 13 different platforms. FC Bayern has a total of more than 80 million fans on their 11 social media accounts worldwide.
Chinese Rising Basketball Talent Abdulsalam Abdurexiti Endorces Converse
On April 19th, Chinese professional basketball player Abdulsalam Abdurexiti announced on Weibo his endorsement with Converse.
The American shoe company has officially returned to basketball market with its new-launching basketball shoes All-Star Pro BB on April 17th. Abdurexiti will help Converse to support the recently unveiled product and other initiatives in the sport.
Abdurexiti is now one of China's most compelling young basketball talents. He contributed in China National Team’s championship in 2018 Asian Games and was invited by the Golden State Warriors to participate in the 2018 NBA Summer League.
Lululemon Signs Endorsement Deal with Chinese Actor Qu Chuxiao
On April 16th, The Canadian athletic apparel retailer Lululemon Athletica announced that Qu Chuxiao, the Chinese young actor, becomes their official endorser. He is the first male endorser of Lululemon in Greater China area.
Lululemon is a self-described yoga-inspired athletic apparel company for women and men and has gradually gained popularity among Chinese consumers. In the fourth quarter of 2018, Lululemon's e-commerce growth rate in China exceeded 140%. On January this year, the company signed an endorsement deal with the Chinese actress Xin Zhilei.
ITTF Strengthens Online Presence in China with Toutiao
On April 17th, the International Table Tennis Federation (ITTF) has announced the launch of a site on Beijing-based news and information content platform Toutiao, as it continues to expand its digital presence in China.
Users will see ITTF official short videos on Toutiao, including the match highlights, tournament news and player interviews. The 2-year deal will also see cooperation of two sides in the promotion of table tennis big data and commercial events.
The content aggregator Toutiao is one of the China’s fastest-growing digital platforms. It offers over 700 million users tailored feeds based on their interests and interactions.
NBA China Partners with Chinese Electronics Firm Changhong
On April 15th, Sichuan Changhong Electric (Changhong) and NBA China announced an official partnership between two sides.
The Chinese consumer electronic company will be the exclusive partner of NBA China in televisions, refrigerators and air conditioners markets. Changhong has also signed cooperation contracts with three NBA players, Anthony Davis, Devin Booker and Eric Bledsoe.
Found in 2008, NBA China is an entity that will conduct all of the league’s businesses in Greater China. In 2018, Changhong became the official sponsor of Belgium men’s national football team and the agreement marks Belgium’s first sponsorship deal with a Chinese company.
Capital One Arena to Accept Alipay
Monumental Sports and Entertainment (MSE) announced on April 18th another payment option for fans of the National Hockey League’s (NHL) Washington Capitals and National Basketball Association’s (NBA) Washington Wizards. Alipay, the world's leading digital payment platform, operated by Ant Financial Services Group, will be acceptable at Capital One Arena for the use across ticketing, concessions and team merchandise.
The cooperation followed a sponsorship deal between Alibaba Group and MSE in 2018, it will provide sports fans with a quickly and easily way to pay and help in connecting Chinese consumers with American merchants.
All Star Partner is located in Beijing, China. It's a company focusing on branding strategy and commercial development for global sports stars and clubs. Our mission is to help global sports stars and clubs to build successful businesses in China.