Digital Branding

Licensed Sports Merchandise Development

International Sports Right Management

A Window to drive international brands to huge local audiences in China via digital media management


Developing across multi-media, digital and social, valuation and measurement, strategic planning, market studies. We have partnered with a diverse portfolio of world organizations and brands to unlock unique solutions to drive their local awareness.

Get started with sports E-commerce 2.0. to provide Chinese fans the best E-commerce experience. The products are designed and produced in China, the consumers are in China, the logistics are in China, the operation team is also in China. 

We bridge international properties to Chinese market and Chinese companies to global properties. To support all parties getting advantage in the booming Chinese sports market.

Key Offering




We build custom brand image to the local digital and mobile platforms. Leveraging and distributing original content across the marketplace, such as Weibo, WeChat, Douyin, Toutiao, Zhihu, etc. 



Digital Strategy


Get knowledge and high-level understanding of the Chinese interconnected digital ecosystem. Identify brand's untapped promotion and communication areas.




Performance-based management


Understand and breakdown the key expectations (need analysis phase) and behavioral preferences (operation phase) of the Chinese users on diverse devices, platforms and touch points.




Content creation


To build deep connections and experiential engagement with key audiences and to bring the brand story to life. Our team develop the content that focus on strategy while providing creativity at every stage of the content production journey.


We are changing the way Chinese fans purchase their favorite sports apparel through innovative, tech-oriented approaches to making and selling fan gear online. 

Key Offering




Supply Chain

150+ top quality manufacturers’ partnership all over the country. Various categories in different fields.



Product Asset

30+ mature licensing products with complete authenticity query system.



User Community

200,000 + user community with passion for licensed products consumption.



E-commerce Operation and Delivery

Experienced team of E-commerce operation, best delievery service partners.

Key Offering




Partnership management

Our team plays a leading role in supporting partnership right leverage. Centrally managing brand's sponsorship rights across different business units in local market.




Asset utilization

We deliver an exemplary partnership delivering 100% asset utilization and best return on brand investment.




Media communication

Leveraging sports partnerships to generate valuable media coverage and highlight brand as the top player on their own industry area.




Consumer profiling

Market analysis and research of brand consumers in order to ensure sufficient audience overlap with the sports properties target audiences.

Collaborate with the world top brands, properties and talent. We make impact across communities, customers, categories and markets. With a deep understanding of every client's needs, we have the capability to bring the right brands and properties to the partnerships.